INFLUENCER DISCOVERY & ANALYTICS
The Marketer's Guide to Optimizing Influencer Partnerships
There are three major methods for working with influencers - influencer marketing, influencer advertising, influencer relations.
All three approaches to working with influencers have the potential to generate massive results for your brand, but as your program goals vary, your strategies should too.
- Which influencer marketing strategy suits your needs
- Influencer or Key Opinion Leader - what the difference is and who you should work with
- How to find the correct influencers (with and without an influencer marketing platform)
- Which KPIs matter the most in influencer analytics