INFLUENCER DISCOVERY & VETTING
The Marketer's Guide to Optimizing Influencer Partnerships
There are three major methods for working with influencers - influencer marketing, influencer advertising, influencer relations.
All three approaches to working with influencers have the potential to generate massive results for your brand, but as your program goals vary, your strategies should too.
- Which influencer marketing strategy suits your needs
- Influencer or Key Opinion Leader - what's the difference and which works best for you?
- How to find ideal-fit influencers (with and without influencer marketing software)
- Which KPIs matter the most in influencer vetting