INFLUENCER MARKETING BENCHMARKS 2019
"How did our latest influencer marketing campaign perform?" is one of the frequently asked questions marketers have to report on at the end of each campaign. The influencer marketing benchmarks outlined in this report will give influencer marketers an independent perspective on standard influencer campaign performance to benchmark their campaigns against competitors.
- How engagement has developed on Instagram
- Like Follower Ratio Benchmarks for account size & verticals
- Audience Quality Benchmarks by country
- How engagement on sponsored posts outperforms engagement on non-sponsored posts
- How engagement has developed on sponsored vs. non-sponsored content by country over the past years